Film for Kent & Curwen presentation at its new London store in Covent Garden, featuring young Londoners wearing some of the new fall pieces on the football pitch, beside the boxing ring and in an artist’s studio. Shot on 16mm and Super 8 film at iconic London locations; Hackney Marshes, the old Central Saint Martins building and Repton Boxing Club.

“It’s all about the preparation — you always have to prepare. It’s in everything — the way you eat, the way you sleep the night before a game. You always have to prepare well,” said the brand’s co-owner David Beckham.